Top 10 mistakes sellers make when creating photos for their listings
Let’s finally admit that product photos are of great importance for online business. For the buyer, it’s like clothing – they look at it and decide whether to stay on your page or move on to another one. For the seller, it’s a way to make their product attractive, thereby arousing the desire to buy it.
Now, ask yourself – do your images showcase all the advantages of your product?
Unfortunately, sellers often ignore advice and recommendations for creating photos on Amazon. In this article, we’ve prepared a list of common mistakes that you shouldn’t make:
1. Rectangular photos that look cropped when viewed on the page. Only use square images.
2. A drawing, illustration, or 3D model of the product. Only use real photos.
3. Self-made photos. It’s better to test your photographic skills in your spare time and leave the creation of images for your business to professionals. This will significantly save time, and subsequent sales will show that the money spent was worth it.
4.Using images that don’t reveal the essence of the product. Ask yourself, “How can I show my product in action and demonstrate its benefits using an image?” For example, if you sell travel pillows, don’t just place them on a white background. Show the product in use, let people understand that your pillow makes long journeys more comfortable. Make it easier for the buyer to imagine themselves as the owner of your product.
5. Poorly prepared product for shooting. It’s important to remember that all the flaws that are invisible in real contact with the item will be visible in the photos. Pay attention to details.
6. Unplanned plots for filming. Many people make purchase decisions based on emotions that the product evokes in them. If you are selling products for children, use a themed location and a child as a model for filming.
7. Using advertising text in images. Words such as “sale,” “delivery,” and similar ones are considered a violation by Amazon.
8. Don’t neglect infographics. Remember that most people are visual learners. They find it easier to perceive information through pictures. Use graphics to talk about the advantages.
9. Using stock photos from free servers. They may be aesthetic, but they are not functional.
10. Poor visibility of product elements. If any of the elements are poorly visible in the main image, use macro photography. Don’t leave any questions about the appearance of your product for the buyer.
And finally, always remember your target audience. Depending on their interests, you can choose the best solution for creating photos.