Analyzing sales on the e-commerce platform Amazon.com allows manufacturers and entrepreneurs to make the right choice in terms of the effectiveness of the selected product (for example, searching for a product on the Alibaba platform) or to assess the possibility of selling a product manufactured in any country in the world.

The analysis allows conclusions to be drawn on the margin and ROI that a business can obtain by bringing its product to Amazon.

The bad experience of competitors, which is vividly demonstrated by the analysis of the niche and product, provides an opportunity to protect you from losses in this business and provides certain statistics on how much you can realistically earn.

Competitive analysis in the niche involves analysis based on the following criteria:

• The number of competitors in the niche;
• Average monthly sales in the niche;
• Average monthly price;
• Price history (periodic decreases/increases);
• The presence of Amazon as a competitor;
• BSR indicator (product rating on Amazon);
• Number of monthly searches;
• Competitors’ inventory levels and average monthly sales, which make it possible to determine the amount of the first batch purchase;
• Other marketing indicators (analysis of competitors’ listings, photos, reviews, frequency of requests for competitors, product trends (seasonal/non-seasonal, growing/not growing/falling);
• Budget calculation (production cost + logistics + Amazon fee). Without advertising costs and capitalization expenses (account registration, creating your own brand, registering a Trademark, other project-related expenses that fall under the category of expenses not related to the average monthly).

In conclusion, the analysis of the niche and market on Amazon (analysis of the product on Amazon) is within the framework of the budget and marketing conclusions.

Our task is to conduct a deep analysis of the niche based on criteria and provide the client with conclusions. Even if, as sometimes happens, the analysis shows that the product has no demand, no sales, or has low profitability or high competition, the maximum loss for you is the cost of analyzing the niche and the product.

We not only provide a niche analysis service, but we also conduct a Skype conference and explain each indicator.

After that, our clients can do a similar analysis themselves, with minor support from us.

Market analysis is an important component of your business when making decisions to enter your products into international markets. For this, it is not necessary to conduct expensive market research in the United States (this is thousands of dollars), it is enough to see how the product is sold on Amazon US or Europe and make a decision with professionals.

Packaging must comply with Amazon’s internal rules and the regulations of the country in which you are selling. Violating these rules is one of the most common reasons for returning goods.

To avoid mistakes, the entire process should be divided into three parts: branding, labeling, and transportation.